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Tips 0n E-Commerce – Tips To Make Your E-Commerce Website More Responsive and Traffic Driven

A well optimized ecommerce website will drive sales and conversion to your business because when there is traffic it creates visibility which leads to conversion then purchase of your business product or service. There are so many ecommerce websites out there that users can just open anyone to search, you need to make your vision clear and what gives you an edge over the others so users can patronize your business.
For search engine to crawl to your site and know if your site can be listed in search engine results page, you need to make sure your design is responsive and friendly. If your site is slow to load or cannot be accessed on mobile devices then you need to look at it. You can outsource your web design to an experienced developer in an wocommerce plugin to make it more appealing, responsive and optimized. When your site is responsive more users will likely look at it because it is user-friendly.

Here are 5 tips on how you to make your ecommerce website more responsive and traffic driven.

1. Search engine optimization

This is one of the best ways to get organic traffic, so many users do a search before getting a product or service and keywords are relevant to make your website a result page for users. An woocommerce mix and match can help you take your ecommerce business from nothing at all to the first page in search engines and according to stats, 33% of all clicks go to the first organic result on Google.

2.User testing

Test every product on your site including your website by user testing to see how users interact with your site and narrate their experience. This will make you know the next step to go in making your website better for users to view, you can also allow user testers to perform the same tasks on a few competitor’s site to get more ideas to use.

3. Make your website easy to navigate

Make your website easy to navigate so that users can look through because if they can’t navigate easily to the product they want, they will go and never come back but when it is easy to navigate and clear to see chances are they might be conversions.

4. Make contact information available

Users want a physical address or email or number they can contact to know the business is real. For your business to gain the trust of users then you should add your contact information. Also make it easy to reach your business and respond on time as this gives users time to convert which is the sole purpose of a business. The easier it is for visitors to access this information, the higher your traffic and optimization.

5. Answer frequently asked questions

A website gets more conversions when they respond to queries from potential customers, answer frequently asked questions to let users know some common questions on their site and responses given. When a business site is responsive, it draws traffic and many people convert when their queries are answered immediately.
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9 Latest Plugins You Must Install for Your eCommerce Store

The era when website was the job of experts is long gone. There are lots of content management systems that allows people without coding knowledge to create their own websites. The average person can easily select one of the available templates and edit it to taste. However, these templates have limitations, and they can restrict the amount of personalization.

Besides personalization, these templates may also lack some necessary features. To make up for these features, content management systems allow users install plugins. These plugins provide the necessary additional features that CMS templates lack.

An eCommerce store is more than your regular website. It offers requires additional features to function properly. While a website in an online office, an eCommerce store is sales shop. With the right plugins, you can properly display and sell your products and services online. Below are some of the latest plugins you must instead for your eCommerce store.

WooCommerce Dynamic Pricing & Discounts

Operating an eCommerce store means working with different products. Inputting the prices for each product manually is a herculean task that you may not be able to complete. Prices may also need to change when offering deals and discounts. Changes in currency will also cause a change in price. It is already hard manually fixing regular prices. It will be almost impossible to fix additional prices.

With the WooCommerce Dynamic Pricing & Discounts plugin, you do not have to do it manually. This plugin can fix prices, change prices or charge extra fees when needed. This plugin is suitable for any pricing strategy that you choose to adopt.

WooCommerce Multi Currency - Currency Switcher

The method of doing business is changing. Online stores now accept multiple payment options. One problem with this beneficial feature is managing the changes in currency. Most digital wallets use the US dollar as default currencies. Buying from an eCommerce store localized outside of US can cause issues. Customers will have to do some simple maths and calculate the exchange rate.

Life is already hard and need not get any harder when shopping online. As an eCommerce store operator, you can save your customers the stress by installing this plugin. It automatically converts the currency to suit the location of the customer. It also allows customers select the currency they prefer. You can set the plugin to.automatically update the exchange rates and stay in line with the market.

Woocommerce Mix and Match

Certain products “go together” and complement each other. Many eCommerce stores consider this fact and tend to place them together when offering deals. However, the regular eCommerce store only allows you to sell one product at a time. The best you can do is add the complementary product as a “suggested product”. With the Woocommerce Mix and Match, you can add complementary products together.

The plugin allows you to sell products in bundles or packages. You can either prepack them or allow the customers select the products they want to add to the box. You can set the prices to remain fixed or change as customers add products to the box. You can also set the minimum and maximum quantity of items customers can add to the box. This feature works perfectly for seasonal deals and for gifts eCommerce stores.

Woocommerce Shop as Customer

When designing or developing a website, you are operating from the admin end. You do not know how it will look like to a visitor till you visit it like a visitor. However, most content management systems allow you preview your website before you launch it. This will help you identify any errors and adequately fix them. Most eCommerce stores tend to lack this feature.

This is because an eCommerce store is very much different from a website. You cannot detect a fault by just visiting the store. You have to shop at the store to “preview” it. The Woocommerce shop as a customer plugin allows you to assess your store like a customer. You can use this plugin to easily switch between admin and customer modes without leaving your current page.

OptinMonster

Marketing is very important for your eCommerce store. With OptinMonster, you have a powerful lead generation plugin. Using its drag and drop feature, you can create amazing popups and welcome messages. It uses information about customers to make suggestions that they will most likely opt for. This plugin helps reduce incidents of abandoned carts.

All in One SEO

Search engine optimization is very important for an eCommerce store. Unlike regular website, you are looking for sales not just traffic. However, the amount of traffic you get determines the amount of sales you make. Search engines are a good source of traffic and you need to properly utilize them. With All in One SEO plugin, you can easily analyze your brand’s influence online and use the results to make recommendations. This plugin also enable you integrate your social media platforms to your eCommerce store.

WP Forms

The best way to work is to work with information. You need to gather the information first before you can work with it. WP forms is one of the best mediums for getting information. This plugin allows you create different types of forms without having to write a code. You can also create polls with real time results. The drag and drop features enables you create any type of form in minutes.

Monster Insights

This plugin is similar to the Google Analytics tool. It is very easy to use and gives deep insight of the activities on your eCommerce store. With this plugin, you can track all your marketing campaigns. It allows you track conversion and form submission rates. This will help you identify what is working and what is not. You can now use the information provided to re-strategize.

All In One WP Security & Firewall

Security is paramount for your eCommerce store. You store the personal and financial information of your customers. As such, it is your duty to guard such information. With the All-in-One WP Security and Firewall, you ensure the safety of customer information. It prevents attacks on your website and also shows you failed attempted logins. This plugin also blacklists specific IPs or IP ranges.

There are many more new plugins that you should install for your eCommerce store. However, these nine plugins listed above are a good start. They provide you with the most essential features.