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Blogging Digital Marketing eCommerce

9 Latest Plugins You Must Install for Your eCommerce Store

The era when website was the job of experts is long gone. There are lots of content management systems that allows people without coding knowledge to create their own websites. The average person can easily select one of the available templates and edit it to taste. However, these templates have limitations, and they can restrict the amount of personalization.

Besides personalization, these templates may also lack some necessary features. To make up for these features, content management systems allow users install plugins. These plugins provide the necessary additional features that CMS templates lack.

An eCommerce store is more than your regular website. It offers requires additional features to function properly. While a website in an online office, an eCommerce store is sales shop. With the right plugins, you can properly display and sell your products and services online. Below are some of the latest plugins you must instead for your eCommerce store.

WooCommerce Dynamic Pricing & Discounts

Operating an eCommerce store means working with different products. Inputting the prices for each product manually is a herculean task that you may not be able to complete. Prices may also need to change when offering deals and discounts. Changes in currency will also cause a change in price. It is already hard manually fixing regular prices. It will be almost impossible to fix additional prices.

With the WooCommerce Dynamic Pricing & Discounts plugin, you do not have to do it manually. This plugin can fix prices, change prices or charge extra fees when needed. This plugin is suitable for any pricing strategy that you choose to adopt.

WooCommerce Multi Currency - Currency Switcher

The method of doing business is changing. Online stores now accept multiple payment options. One problem with this beneficial feature is managing the changes in currency. Most digital wallets use the US dollar as default currencies. Buying from an eCommerce store localized outside of US can cause issues. Customers will have to do some simple maths and calculate the exchange rate.

Life is already hard and need not get any harder when shopping online. As an eCommerce store operator, you can save your customers the stress by installing this plugin. It automatically converts the currency to suit the location of the customer. It also allows customers select the currency they prefer. You can set the plugin to.automatically update the exchange rates and stay in line with the market.

Woocommerce Mix and Match

Certain products “go together” and complement each other. Many eCommerce stores consider this fact and tend to place them together when offering deals. However, the regular eCommerce store only allows you to sell one product at a time. The best you can do is add the complementary product as a “suggested product”. With the Woocommerce Mix and Match, you can add complementary products together.

The plugin allows you to sell products in bundles or packages. You can either prepack them or allow the customers select the products they want to add to the box. You can set the prices to remain fixed or change as customers add products to the box. You can also set the minimum and maximum quantity of items customers can add to the box. This feature works perfectly for seasonal deals and for gifts eCommerce stores.

Woocommerce Shop as Customer

When designing or developing a website, you are operating from the admin end. You do not know how it will look like to a visitor till you visit it like a visitor. However, most content management systems allow you preview your website before you launch it. This will help you identify any errors and adequately fix them. Most eCommerce stores tend to lack this feature.

This is because an eCommerce store is very much different from a website. You cannot detect a fault by just visiting the store. You have to shop at the store to “preview” it. The Woocommerce shop as a customer plugin allows you to assess your store like a customer. You can use this plugin to easily switch between admin and customer modes without leaving your current page.

OptinMonster

Marketing is very important for your eCommerce store. With OptinMonster, you have a powerful lead generation plugin. Using its drag and drop feature, you can create amazing popups and welcome messages. It uses information about customers to make suggestions that they will most likely opt for. This plugin helps reduce incidents of abandoned carts.

All in One SEO

Search engine optimization is very important for an eCommerce store. Unlike regular website, you are looking for sales not just traffic. However, the amount of traffic you get determines the amount of sales you make. Search engines are a good source of traffic and you need to properly utilize them. With All in One SEO plugin, you can easily analyze your brand’s influence online and use the results to make recommendations. This plugin also enable you integrate your social media platforms to your eCommerce store.

WP Forms

The best way to work is to work with information. You need to gather the information first before you can work with it. WP forms is one of the best mediums for getting information. This plugin allows you create different types of forms without having to write a code. You can also create polls with real time results. The drag and drop features enables you create any type of form in minutes.

Monster Insights

This plugin is similar to the Google Analytics tool. It is very easy to use and gives deep insight of the activities on your eCommerce store. With this plugin, you can track all your marketing campaigns. It allows you track conversion and form submission rates. This will help you identify what is working and what is not. You can now use the information provided to re-strategize.

All In One WP Security & Firewall

Security is paramount for your eCommerce store. You store the personal and financial information of your customers. As such, it is your duty to guard such information. With the All-in-One WP Security and Firewall, you ensure the safety of customer information. It prevents attacks on your website and also shows you failed attempted logins. This plugin also blacklists specific IPs or IP ranges.

There are many more new plugins that you should install for your eCommerce store. However, these nine plugins listed above are a good start. They provide you with the most essential features.

Categories
Digital Marketing SEO

SEO CHECKLIST

SEO CHECKLIST

This SEO Checklist outlines the most important things you should do when starting a new website or performing an SEO Audit.

It covers technical SEO, Keyword Research, On-Page SEO, Link Building and More. Follow these 26 SEO best practices to increase long-term targeted traffic to your website.

TECHNICAL SEO CHECKLIST

1.  Install Google Analytics. Essential to measure key SEO metrics like website traffic, conversions and revenue. Use Ahrefs to measure keyword ranking and link building (alternatives: OpensiteExplorer, MajesticSEO, Semrush)

2. Using WordPress? Download the Yoast SEO Plugin. It will make your life 10x easier. Use it to complete many of the Technical and On-Page SEO best practices in one place.

3. Verify Your Site in Google Search Console. This free tool allows you to check how the search engines view your site with reports about indexing status, search queries, crawl errors and penalties. To learn more, read this helpful guide.

4. Improve Website Performance & Speed. Analyze your site with Google PageSpeed Insights. Aim to score 80+. Speed things up with the free WordPress Plugins: Better Delete Revision, WP Smush and W3 Total Cache [alternative: WP Super Cache].

5. Take the Google Mobile-Friendly Test. Your site should deliver a great user experience across all devices. Extra important now that Google’s algorithm favours mobile friendly sites.

KEYWORD RESEARCH PROCESS

6. Develop a Buyer Persona: Getting into your customers shoes is the first step to keyword research. Remember, customers are not searching for your site. They are searching for valuable information to solve their problems. Having a buyer persona is a crucial first step to to figuring out what your best customers are typing into Google.

7. Keyword Strategy. Aim to target less competitive “body and long tail keywords” that competitors have overlooked. Create content around a portfolio of keywords rather then one single term.

8. Brainstorm for Keyword Ideas. Make a copy of this Keyword Research Template. Hack Wikipedia for Topic Ideas and Synonyms. Generate 1000’s of long tail keywords ideas using 3 automated tools: Google Autocomplete, Ubersuggest & Keyword Shitter [all free]. Discover untapped keywords and topics using Quora.

9. Narrow Down Your Keyword List: Use search volume data from Keyword Everywhere Extension or Google Keyword Planner to cut down the list. Be sure to consider commercial intent using Cost-per-click (CPC) figures as a guide.

10. Choose Target Keywords: Once you have a list of possible keywords & phrases, start by reviewing the first page of Google for each keyword. Look to see if there are well established sites with high quality content. Then, use data from the MOZ SEO Toolbar to see the authority and number of links competitors have. Eliminate overly competitive keywords and focus on keywords you actually have a chance to rank for. Your chosen keywords will be the centerpieces of your content.

ON-PAGE SEO CHECKLIST

11. Pick One Keyword Per Page. You’ll generally want to start with lower-volume keywords

12. Write Title Tags Search Engines Love. Every page of your website should have unique title tag, preferably starting with a relevant keyword. Include modifiers like “best”, “2016” etc. to stand out and to pick up long tail searches. Keep title tags 55 characters or less or they’ll appear truncated in search results.

13. Follow Best Practices for URL’s. Use short and sweet URLs that include your target keyword. e.g. www.yourdomain.com/target-keyword. Avoid numbered urls like www.yourdomain.com/p=123. Always-use-hyphens-in-urls. Never_use_underscores_in_urls.

14. Skyrocket Clickthrough Rate with Meta Descriptions. Highlight the benefit of your post or product compared to competitors who already appear in the search results. Keep meta descriptions 160 characters or less or they’ll appear truncated in search results.

15. Optimize for the Google Image Search Results. Create with Canva. Include target keyword in the filename and add keyword-rich alt text to images when uploading.

LINK BUILDING
  1. Link Building Strategy. Not all backlinks are created equal. Your goal should be to earn quality “do follow” back links from high ranking pages in your niche. Earn these naturally by creating (and promoting!) content worth linking to.
  2. Analyze Your Competitor’s Backlinks, Rankings & Traffic. This is the easiest way to get started with link building. Look at each of Top 10 search results for your target keyword, views link for each page using the MOZ SEO Toolbar. Focus on their “Inbound Links” from “Only External” sources to see who has linked to them. You can also use AhrefsMajestic SEO & SimilarWeb to uncover competitors marketing strategies you can replicate.
  3. Maximise Links for Your SEO Campaigns. Find authoritative links in the tools above and reach out to those sources to pitch your latest blog post or product. Expect 5% response rate from these cold emails. You can also search for existing non-linked content using Mention or Buzzsumo. Contact the owner or author of the piece and ask them to kindly link back to you if possible.
  4. Create Content That Generates Links & Social Shares on Autopilot

Bonus Tip #1: Leverage the high domain authority of other websites to quickly get to the top of the search results: Guest Posting, YouTube, Slideshare, Udemy, Quora & more. Publish your content on these sites and drive traffic back to your website.

Bonus Tip #2: Local SEO. If you have a business with a physical location check out these additional tips to bring your local business to the top of the search results.

Categories
Digital Marketing SEO

WEB DEVELOPMENT – SEO – WEB HOSTING – SOCIAL MEDIA MARKETING

WEB DEVELOPMENT - SEO - WEB HOSTING - SOCIAL MEDIA MARKETING

THE BIG FOUR THAT COUNT.

Web Development
banner-img1-300x216

AFFORDABLE COST EFFECTIVE WEBDESIGN FOR SMALL BUSINESS.

We provide web services at very competitive prices, we have a complete system for providing you with your WordPress Website Templates, Website Hosting, SEO, Maintenance Plans, Shopping carts, and WordPress Training.

however, that WordPress’s biggest weakness is security—because it is so popular, hackers target it the most.

Your WordPress site needs to be regularly maintained and secured so it is not hacked. Also, it is difficult to secure every single third-party plugin, so keeping your WordPress site secure must be an ongoing commitment through various best practices (checking to see if your plugins have been updated within the past few months.

making sure it is a plugin provided in the official WordPress repository, deleting unused plugins immediately, etc.).

Create an interesting, memorable, and engaging user interface for your website start up.

Make sure your small business website interface leaves a positive impression that drives results. You can do so by implementing the following suggestions:

  • Use beautiful graphics and easy-to-read fonts.
  • Make sure your graphics are compressed and optimized for fast loading. If your website is slow, search engines like Google will penalize your ranking.
  • Research the competition to see how they have designed and optimized their websites; implement similar components that will work for your small business website.
  • Research your target audience to see what they want from your site and make it easy for them to accomplish it.
  • Stay consistently on brand throughout your website design.
  • Design an intuitive navigation system which allows users to get to the pages they need quickly.
  • Publish easily accessible contact information.
  • Incorporate obvious call-to-actions (especially “buy now” buttons).

All of this is available with one of our WordPress templates, pre-designed to make your start up small business website affordable, we work from the end back re-configuring your small business website to suit your needs.

  • Search Engine Optimisation.
  • eCommerce with Woocommerce, or Shopify.
  • Domain Names
  • SSL certificates
Contact Dave Today 0418501122
Categories
Digital Marketing Google Search Marketing

WHICH ONE IS BETTER: INBOUND OR OUTBOUND MARKETING?

WHICH ONE IS BETTER: INBOUND OR OUTBOUND MARKETING?

What is Inbound Marketing?

Inbound marketing is best described as a method of attracting prospects to your business’s products or services through the creation of related content and incentives, which inspire people to identify themselves and request more information or make a purchase.Inbound marketing is closely aligned with content marketing, Search Engine Optimization (SEO) and social marketing, because each of these programs focuses on attracting unknown prospects to your business.

What is Outbound Marketing?

Outbound marketing on the other hand starts with some basic knowledge of your target audience and builds programs to educate those very specific prospects about your products and services in a meaningful way. Outbound marketing typically is accomplished using the more traditional ways such as direct mail, telemarketing, email marketing and events.

Categories
Business Digital Marketing

Statistics about Google

Statistics about Google

Google is one company that is always on our minds

Whenever we have a question, or need directions, or want to see a picture of something, almost the entire world first thinks to “Google it.” In fact, this expression has become so common that “Google” has been officially recognized by the Oxford English Dictionary as a verb in the English language.

STATISTICS ABOUT GOOGLE

Google is one company that is always on our minds. Whenever we have a question, or need directions, or want to see a picture of something

Search Stats

Most of us know Google as a search engine, and there’s a good reason for that. Google is the predominant search engine in the world, and it shows no signs of giving up the massive lead it has built over the years.

There Are More Than 2 Trillion Google Searches Each Year

That’s trillion with a “t.” To put it in perspective, that works out to more than five billion searches every day, 228 million every hour, three million every minute, and 63 million every second.

These numbers seem astronomical and almost unbelievable at first glance, but in reality, they make a lot of sense. Five billion searches a day means every adult in the world makes one search per day. But most of us do multiple, and many do none, hence the average. That so many people search is not surprising.

WORKING WITH GOOGLE

Every time you search, there are thousands, sometimes millions, of webpages with helpful information.How Google figures out which results to show starts long before you even type, and is guided by a commitment to you to provide the best information.

Search Index

Even before you search, Google organizes information about webpages in our Search index. The index is like a library, except it contains more info than in all the world’s libraries put together.

UPDATING YOUR BLOG

Your WordPress website will need to be updated and for Google Search, you will need to update your Blog regularly with your businesses and Industries latest information, adding new keywords and related keyword search phrases for your business.

Sunshine Coast Web Design provides the best solutions and services for small business on the Sunshine Coast and Queensland.

If you’re looking for personal support for your business someone to talk to you about managing your Website, Hosting, Email, Search Engine Optimisation, then talk to Dave at Sunshine Coast Web Design, Our commitment to customer service and support has delivered our results to be proud of.

Add your new blog post to social media and Google my business.

We have been assisting small business on the Sunshine Coast for more than 10 Years

That made us expand our services list to include other Digital Marketing activities.

Then we felt, that we can offer a wider scope of extra services within our current list, which we eventually did by extending it.

Altogether, As A Few Years Ago We’ve Finally Become The Agency We Were Aiming To Become, We’ve Compiled A Few Core Work Principles That We Still Value Today, Such As:

  • There’s no excuse for not achieving a result
  • Deadlines are meant to be left ahead, not behind
  • Lower fees for the same quality can be an advantage for everyone

Contact Dave Today
0418501122

July 2022
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