The era when website was the job of experts is long gone. There are lots of content management systems that allows people without coding knowledge to create their own websites. The average person can easily select one of the available templates and edit it to taste. However, these templates have limitations, and they can restrict the amount of personalization.
Besides personalization, these templates may also lack some necessary features. To make up for these features, content management systems allow users install plugins. These plugins provide the necessary additional features that CMS templates lack.
An eCommerce store is more than your regular website. It offers requires additional features to function properly. While a website in an online office, an eCommerce store is sales shop. With the right plugins, you can properly display and sell your products and services online. Below are some of the latest plugins you must instead for your eCommerce store.
Operating an eCommerce store means working with different products. Inputting the prices for each product manually is a herculean task that you may not be able to complete. Prices may also need to change when offering deals and discounts. Changes in currency will also cause a change in price. It is already hard manually fixing regular prices. It will be almost impossible to fix additional prices.
With the WooCommerce Dynamic Pricing & Discounts plugin, you do not have to do it manually. This plugin can fix prices, change prices or charge extra fees when needed. This plugin is suitable for any pricing strategy that you choose to adopt.
The method of doing business is changing. Online stores now accept multiple payment options. One problem with this beneficial feature is managing the changes in currency. Most digital wallets use the US dollar as default currencies. Buying from an eCommerce store localized outside of US can cause issues. Customers will have to do some simple maths and calculate the exchange rate.
Life is already hard and need not get any harder when shopping online. As an eCommerce store operator, you can save your customers the stress by installing this plugin. It automatically converts the currency to suit the location of the customer. It also allows customers select the currency they prefer. You can set the plugin to.automatically update the exchange rates and stay in line with the market.
Certain products “go together” and complement each other. Many eCommerce stores consider this fact and tend to place them together when offering deals. However, the regular eCommerce store only allows you to sell one product at a time. The best you can do is add the complementary product as a “suggested product”. With the Woocommerce Mix and Match, you can add complementary products together.
The plugin allows you to sell products in bundles or packages. You can either prepack them or allow the customers select the products they want to add to the box. You can set the prices to remain fixed or change as customers add products to the box. You can also set the minimum and maximum quantity of items customers can add to the box. This feature works perfectly for seasonal deals and for gifts eCommerce stores.
When designing or developing a website, you are operating from the admin end. You do not know how it will look like to a visitor till you visit it like a visitor. However, most content management systems allow you preview your website before you launch it. This will help you identify any errors and adequately fix them. Most eCommerce stores tend to lack this feature.
This is because an eCommerce store is very much different from a website. You cannot detect a fault by just visiting the store. You have to shop at the store to “preview” it. The Woocommerce shop as a customer plugin allows you to assess your store like a customer. You can use this plugin to easily switch between admin and customer modes without leaving your current page.
Marketing is very important for your eCommerce store. With OptinMonster, you have a powerful lead generation plugin. Using its drag and drop feature, you can create amazing popups and welcome messages. It uses information about customers to make suggestions that they will most likely opt for. This plugin helps reduce incidents of abandoned carts.
Search engine optimization is very important for an eCommerce store. Unlike regular website, you are looking for sales not just traffic. However, the amount of traffic you get determines the amount of sales you make. Search engines are a good source of traffic and you need to properly utilize them. With All in One SEO plugin, you can easily analyze your brand’s influence online and use the results to make recommendations. This plugin also enable you integrate your social media platforms to your eCommerce store.
The best way to work is to work with information. You need to gather the information first before you can work with it. WP forms is one of the best mediums for getting information. This plugin allows you create different types of forms without having to write a code. You can also create polls with real time results. The drag and drop features enables you create any type of form in minutes.
This plugin is similar to the Google Analytics tool. It is very easy to use and gives deep insight of the activities on your eCommerce store. With this plugin, you can track all your marketing campaigns. It allows you track conversion and form submission rates. This will help you identify what is working and what is not. You can now use the information provided to re-strategize.
Security is paramount for your eCommerce store. You store the personal and financial information of your customers. As such, it is your duty to guard such information. With the All-in-One WP Security and Firewall, you ensure the safety of customer information. It prevents attacks on your website and also shows you failed attempted logins. This plugin also blacklists specific IPs or IP ranges.
There are many more new plugins that you should install for your eCommerce store. However, these nine plugins listed above are a good start. They provide you with the most essential features.