Sunshine Coast web design

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Digital Marketing SEO

SEO CHECKLIST

SEO CHECKLIST

This SEO Checklist outlines the most important things you should do when starting a new website or performing an SEO Audit.

It covers technical SEO, Keyword Research, On-Page SEO, Link Building and More. Follow these 26 SEO best practices to increase long-term targeted traffic to your website.

TECHNICAL SEO CHECKLIST

1.  Install Google Analytics. Essential to measure key SEO metrics like website traffic, conversions and revenue. Use Ahrefs to measure keyword ranking and link building (alternatives: OpensiteExplorer, MajesticSEO, Semrush)

2. Using WordPress? Download the Yoast SEO Plugin. It will make your life 10x easier. Use it to complete many of the Technical and On-Page SEO best practices in one place.

3. Verify Your Site in Google Search Console. This free tool allows you to check how the search engines view your site with reports about indexing status, search queries, crawl errors and penalties. To learn more, read this helpful guide.

4. Improve Website Performance & Speed. Analyze your site with Google PageSpeed Insights. Aim to score 80+. Speed things up with the free WordPress Plugins: Better Delete Revision, WP Smush and W3 Total Cache [alternative: WP Super Cache].

5. Take the Google Mobile-Friendly Test. Your site should deliver a great user experience across all devices. Extra important now that Google’s algorithm favours mobile friendly sites.

KEYWORD RESEARCH PROCESS

6. Develop a Buyer Persona: Getting into your customers shoes is the first step to keyword research. Remember, customers are not searching for your site. They are searching for valuable information to solve their problems. Having a buyer persona is a crucial first step to to figuring out what your best customers are typing into Google.

7. Keyword Strategy. Aim to target less competitive “body and long tail keywords” that competitors have overlooked. Create content around a portfolio of keywords rather then one single term.

8. Brainstorm for Keyword Ideas. Make a copy of this Keyword Research Template. Hack Wikipedia for Topic Ideas and Synonyms. Generate 1000’s of long tail keywords ideas using 3 automated tools: Google Autocomplete, Ubersuggest & Keyword Shitter [all free]. Discover untapped keywords and topics using Quora.

9. Narrow Down Your Keyword List: Use search volume data from Keyword Everywhere Extension or Google Keyword Planner to cut down the list. Be sure to consider commercial intent using Cost-per-click (CPC) figures as a guide.

10. Choose Target Keywords: Once you have a list of possible keywords & phrases, start by reviewing the first page of Google for each keyword. Look to see if there are well established sites with high quality content. Then, use data from the MOZ SEO Toolbar to see the authority and number of links competitors have. Eliminate overly competitive keywords and focus on keywords you actually have a chance to rank for. Your chosen keywords will be the centerpieces of your content.

ON-PAGE SEO CHECKLIST

11. Pick One Keyword Per Page. You’ll generally want to start with lower-volume keywords

12. Write Title Tags Search Engines Love. Every page of your website should have unique title tag, preferably starting with a relevant keyword. Include modifiers like “best”, “2016” etc. to stand out and to pick up long tail searches. Keep title tags 55 characters or less or they’ll appear truncated in search results.

13. Follow Best Practices for URL’s. Use short and sweet URLs that include your target keyword. e.g. www.yourdomain.com/target-keyword. Avoid numbered urls like www.yourdomain.com/p=123. Always-use-hyphens-in-urls. Never_use_underscores_in_urls.

14. Skyrocket Clickthrough Rate with Meta Descriptions. Highlight the benefit of your post or product compared to competitors who already appear in the search results. Keep meta descriptions 160 characters or less or they’ll appear truncated in search results.

15. Optimize for the Google Image Search Results. Create with Canva. Include target keyword in the filename and add keyword-rich alt text to images when uploading.

LINK BUILDING
  1. Link Building Strategy. Not all backlinks are created equal. Your goal should be to earn quality “do follow” back links from high ranking pages in your niche. Earn these naturally by creating (and promoting!) content worth linking to.
  2. Analyze Your Competitor’s Backlinks, Rankings & Traffic. This is the easiest way to get started with link building. Look at each of Top 10 search results for your target keyword, views link for each page using the MOZ SEO Toolbar. Focus on their “Inbound Links” from “Only External” sources to see who has linked to them. You can also use AhrefsMajestic SEO & SimilarWeb to uncover competitors marketing strategies you can replicate.
  3. Maximise Links for Your SEO Campaigns. Find authoritative links in the tools above and reach out to those sources to pitch your latest blog post or product. Expect 5% response rate from these cold emails. You can also search for existing non-linked content using Mention or Buzzsumo. Contact the owner or author of the piece and ask them to kindly link back to you if possible.
  4. Create Content That Generates Links & Social Shares on Autopilot

Bonus Tip #1: Leverage the high domain authority of other websites to quickly get to the top of the search results: Guest Posting, YouTube, Slideshare, Udemy, Quora & more. Publish your content on these sites and drive traffic back to your website.

Bonus Tip #2: Local SEO. If you have a business with a physical location check out these additional tips to bring your local business to the top of the search results.

Categories
Digital Marketing SEO

WEB DEVELOPMENT – SEO – WEB HOSTING – SOCIAL MEDIA MARKETING

WEB DEVELOPMENT - SEO - WEB HOSTING - SOCIAL MEDIA MARKETING

THE BIG FOUR THAT COUNT.

Web Development
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AFFORDABLE COST EFFECTIVE WEBDESIGN FOR SMALL BUSINESS.

We provide web services at very competitive prices, we have a complete system for providing you with your WordPress Website Templates, Website Hosting, SEO, Maintenance Plans, Shopping carts, and WordPress Training.

however, that WordPress’s biggest weakness is security—because it is so popular, hackers target it the most.

Your WordPress site needs to be regularly maintained and secured so it is not hacked. Also, it is difficult to secure every single third-party plugin, so keeping your WordPress site secure must be an ongoing commitment through various best practices (checking to see if your plugins have been updated within the past few months.

making sure it is a plugin provided in the official WordPress repository, deleting unused plugins immediately, etc.).

Create an interesting, memorable, and engaging user interface for your website start up.

Make sure your small business website interface leaves a positive impression that drives results. You can do so by implementing the following suggestions:

  • Use beautiful graphics and easy-to-read fonts.
  • Make sure your graphics are compressed and optimized for fast loading. If your website is slow, search engines like Google will penalize your ranking.
  • Research the competition to see how they have designed and optimized their websites; implement similar components that will work for your small business website.
  • Research your target audience to see what they want from your site and make it easy for them to accomplish it.
  • Stay consistently on brand throughout your website design.
  • Design an intuitive navigation system which allows users to get to the pages they need quickly.
  • Publish easily accessible contact information.
  • Incorporate obvious call-to-actions (especially “buy now” buttons).

All of this is available with one of our WordPress templates, pre-designed to make your start up small business website affordable, we work from the end back re-configuring your small business website to suit your needs.

  • Search Engine Optimisation.
  • eCommerce with Woocommerce, or Shopify.
  • Domain Names
  • SSL certificates
Contact Dave Today 0418501122
Categories
SEO

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION SUNSHINE COAST – LEARN ABOUT SEO

Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s unpaid results – often referred to as “natural,” “organic,” or “earned” results.

SEO checklist

Which key words is your site ranked for, ever tried searching for the keywords that potential customers might search for, or do you just search for the main keywords that bring your site up.

In general, the earlier (or higher ranked on the search results page)

more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines. As an Internet marketing strategy

SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Learning SEO is something anyone can do. And the best part is you can do it mostly on your own as long as you know where to begin.

Using WordPress and with the right resources and tools, you can quickly learn the basics of search engine optimisation.

Apply what you’ve learned and be well on your way to becoming an expert.

THINK LIKE A CUSTOMER WHEN YOU CREATE YOUR LIST
Write down the main categories of your business, and then write down the terms or phrases that might fall under each of those categories. Include terms or phrases that your customers would use to describe your products or services.
Example

If you sell men’s athletic footwear, you might start off with some basic categories that customers would use, like “men’s sports shoes”. You can also add “men’s trainers” and “men’s tennis shoes”, if you find out these are commonly used terms for your products. Expand your list further by including your brand and product names.

Read more at Basic tips for building a keyword list.

Call Dave and find out what you need to do to get your site ranked for the main key words.

0418501122
07 54925029

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SEO Services

Working with Google Search

Working with Google Search

Working with Google search and Sunshine Coast Web Design

Every time you search, there are thousands, sometimes millions, of webpages with helpful information. How Google figures out which results to show starts long before you even type, and is guided by a commitment to you to provide the best information.

Search Index

Even before you search, Google organizes information about webpages in our Search index. The index is like a library, except it contains more info than in all the world’s libraries put together.

Find keywords that you’re already ranking for, but not in the top positions (yet).

If you don’t have Search Console setup for your site, pause reading this and go set it up. It’s an essential SEO tool.

If you didn’t know, Google Search Console (or GSC and formerly Webmaster Tools), is a free tool to help manage your website’s search functionality and appearance. It is basically a collection of reports and tools that help you fix errors and optimize your pages.

Likewise, using a rank tracker (like our search reporting 😉) helps you verify and keep an eye on your keyword positions in Google. Without it, knowing which keywords are driving traffic (and revenue) will be needlessly tricky.

Everyone wants to rank high on Google. One of the problems is SEO can be time-consuming, not to mention difficult. But what if there was a way to boost Google rankings quickly? It’s quite simple actually:

Updating your Blog

Your WordPress website will need to be updated and for Google Search, you will need to update your Blog regularly with your businesses and Industries latest information, adding new keywords and related keyword search phrases for your business.

Sunshine Coast Web Design provides the best solutions and services for small business on the Sunshine Coast and Queensland.

Hosting

Our fast Hosting servers are in Sydney, we can deliver what scalability you require from shared hosting to standalone servers for larger websites, we can expand your needs to whatever size you require.

Email
We provide Exchange email services to suit small businesses or a larger business that requires an organisation for collaboration between workers.
Training For Google Search Engine Optimisation
We provide website management Search Engine Optimisation and training for both. Sunshine Coast Web Design will set up your new WordPress website to work with Google search, customising your Template to suit your business and Search Engine Optimization copywriting, we can sit down with you and train you to manage your SEO and website or manage it for you, your website will need managing and continual updates to work with Google. Contact Sunshine Coast Web Design talk to Dave and see what you need to do to get your site ranking high on Google search.