Search Engine Optimisation Sunshine Coast – Learn about SEO
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s unpaid results – often referred to as “natural,” “organic,” or “earned” results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Learning SEO is something anyone can do. And the best part is you can do it mostly on your own as long as you know where to begin.
Using WordPress and with the right resources and tools, you can quickly learn the basics of search engine optimisation.
Apply what you’ve learned and be well on your way to becoming an expert.
Which key words is your site ranked for, ever tried searching for the keywords that potential customers might search for, or do you just search for the main keywords that bring your site up.
Think like a customer when you create your list
Write down the main categories of your business, and then write down the terms or phrases that might fall under each of those categories. Include terms or phrases that your customers would use to describe your products or services.
If you sell men’s athletic footwear, you might start off with some basic categories that customers would use, like “men’s sports shoes”. You can also add “men’s trainers” and “men’s tennis shoes”, if you find out these are commonly used terms for your products. Expand your list further by including your brand and product names.
Call Dave and find out what you need to do to get your site ranked for the main key words.