On a simple level blogging is just about adding content to your site. The more content you have, the more traffic you’ll get, the more links you’ll attract, the more domain ‘authority’ you’ll build, the more traffic you’ll get and around you go again.
Blogging was GREAT for SEO and still is if your blog has a clear purpose beyond just trying to rank in Google for specific keywords. Every time I blog I have some simple aim in mind, and on a post by post basis, none are really that clever, but together as a whole, I hope to create, a resource that drives traffic.
Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. But it’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface. Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Instagram — which helps expose your business to a new audience that may not know you yet. So, the first benefit of blogging? It helps drive new traffic to your website and works closely with search engines and social media to do that.
By adding a lead-generating call-to-action to every blog post. Clickable phone number to your website and each Blog post. Just simply ask your visitor to contact you, or visit another page which will have a contact form for more information or to a product page. Or to an opt in for a free offer or discounted product. If they take the clickable phone option you get to use your sales pitch to sell your product or service. While you might not see immediate results, over time, you’ll be able to count on a predictable amount of traffic and leads for your business without any additional resource investment — the work to generate that traffic and those leads is already done.