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Wondering what SEO copywriting is — and if it’s important for your site?
SEO copywriting is a specialized form of online writing.
Contains keyphrases – words your target reader types into a search box to find the information the person wants.
Helps online content rank higher in search results (such as Google.)
Drives qualified traffic.
SEO copywriting is quality writing. Period. The key phrases shouldn’t make the writing hard-to-read, or sound repetitive.
Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots.
So in actuality, your content satisfies two masters.
On the one hand, your readers need to love it. Your content needs to be relevant and a resource your readers enjoy — something that educates, entertains or enlightens them.
On the other hand, Google needs to see the content written in a certain way to understand what the page is about. Understanding how to make this happen helps your content “compete” with other pages for rankings.
This is where SEO copywriting best practices come into play.
What helps content rank in search results?
There are many factors that influence search engine rank (how a page positions in Google’s search results.)
If you look at the periodic table (which you can find on Search Engine Land), you’ll see that most of the elements on the left-hand side focus on the quality of the content.
The research, the words and the freshness of content are all important to your SEO success.
So if you’re concerned that…
The good news is that SEO copywriting could represent a huge opportunity for you!
After all, as Seth Godin said, “The best SEO is great content.”
If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions.
And that is a very cool thing.