Sunshine Coast web design

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Web Development

Sunshine Coast Web Development

Now is the best time to make a decision about your website

The best decision you will make is to get a website you can get into and make the necessary changes to it.
It can be cheaper to build a website from scratch than to update your existing website.
We love WordPress it works better with Google Search
WordPress gives you complete control over the content and structure in a simple and non-technical way.
SEO is a marketing activity and the point of marketing is to sell stuff and make money so what counts is how much money you put into SEO and what you get out of it, Return On Investment.
How long will it take to reach the goals you have for your online business, there will be a period where your ranking is not moving much or not moving at all it may take six months or a year might even be two years, but its not all in vain your putting in the work now for a huge return later on, call it delayed gratification justified by reaping the rewards from what you sow.
Blogging and SEO
Business owners who prioritised blogging for SEO are more likely to return must better rankings in fact around 13 times more.
The best way to get the best out of your Blogging is the use a WordPress website.
Blogging is a great way to promote your business and Products, by using keywords to promote brand awareness and generate sales leads.

Get in touch today.

All successful partnerships start with a great conversation. We can’t wait to share one with you.
Web Development
Categories
eCommerce

Tips 0n E-Commerce – Tips To Make Your E-Commerce Website More Responsive and Traffic Driven

A well optimized ecommerce website will drive sales and conversion to your business because when there is traffic it creates visibility which leads to conversion then purchase of your business product or service. There are so many ecommerce websites out there that users can just open anyone to search, you need to make your vision clear and what gives you an edge over the others so users can patronize your business.
For search engine to crawl to your site and know if your site can be listed in search engine results page, you need to make sure your design is responsive and friendly. If your site is slow to load or cannot be accessed on mobile devices then you need to look at it. You can outsource your web design to an experienced developer in an wocommerce plugin to make it more appealing, responsive and optimized. When your site is responsive more users will likely look at it because it is user-friendly.

Here are 5 tips on how you to make your ecommerce website more responsive and traffic driven.

1. Search engine optimization

This is one of the best ways to get organic traffic, so many users do a search before getting a product or service and keywords are relevant to make your website a result page for users. An woocommerce mix and match can help you take your ecommerce business from nothing at all to the first page in search engines and according to stats, 33% of all clicks go to the first organic result on Google.

2.User testing

Test every product on your site including your website by user testing to see how users interact with your site and narrate their experience. This will make you know the next step to go in making your website better for users to view, you can also allow user testers to perform the same tasks on a few competitor’s site to get more ideas to use.

3. Make your website easy to navigate

Make your website easy to navigate so that users can look through because if they can’t navigate easily to the product they want, they will go and never come back but when it is easy to navigate and clear to see chances are they might be conversions.

4. Make contact information available

Users want a physical address or email or number they can contact to know the business is real. For your business to gain the trust of users then you should add your contact information. Also make it easy to reach your business and respond on time as this gives users time to convert which is the sole purpose of a business. The easier it is for visitors to access this information, the higher your traffic and optimization.

5. Answer frequently asked questions

A website gets more conversions when they respond to queries from potential customers, answer frequently asked questions to let users know some common questions on their site and responses given. When a business site is responsive, it draws traffic and many people convert when their queries are answered immediately.
Categories
Blogging Digital Marketing eCommerce

9 Latest Plugins You Must Install for Your eCommerce Store

The era when website was the job of experts is long gone. There are lots of content management systems that allows people without coding knowledge to create their own websites. The average person can easily select one of the available templates and edit it to taste. However, these templates have limitations, and they can restrict the amount of personalization.

Besides personalization, these templates may also lack some necessary features. To make up for these features, content management systems allow users install plugins. These plugins provide the necessary additional features that CMS templates lack.

An eCommerce store is more than your regular website. It offers requires additional features to function properly. While a website in an online office, an eCommerce store is sales shop. With the right plugins, you can properly display and sell your products and services online. Below are some of the latest plugins you must instead for your eCommerce store.

WooCommerce Dynamic Pricing & Discounts

Operating an eCommerce store means working with different products. Inputting the prices for each product manually is a herculean task that you may not be able to complete. Prices may also need to change when offering deals and discounts. Changes in currency will also cause a change in price. It is already hard manually fixing regular prices. It will be almost impossible to fix additional prices.

With the WooCommerce Dynamic Pricing & Discounts plugin, you do not have to do it manually. This plugin can fix prices, change prices or charge extra fees when needed. This plugin is suitable for any pricing strategy that you choose to adopt.

WooCommerce Multi Currency - Currency Switcher

The method of doing business is changing. Online stores now accept multiple payment options. One problem with this beneficial feature is managing the changes in currency. Most digital wallets use the US dollar as default currencies. Buying from an eCommerce store localized outside of US can cause issues. Customers will have to do some simple maths and calculate the exchange rate.

Life is already hard and need not get any harder when shopping online. As an eCommerce store operator, you can save your customers the stress by installing this plugin. It automatically converts the currency to suit the location of the customer. It also allows customers select the currency they prefer. You can set the plugin to.automatically update the exchange rates and stay in line with the market.

Woocommerce Mix and Match

Certain products “go together” and complement each other. Many eCommerce stores consider this fact and tend to place them together when offering deals. However, the regular eCommerce store only allows you to sell one product at a time. The best you can do is add the complementary product as a “suggested product”. With the Woocommerce Mix and Match, you can add complementary products together.

The plugin allows you to sell products in bundles or packages. You can either prepack them or allow the customers select the products they want to add to the box. You can set the prices to remain fixed or change as customers add products to the box. You can also set the minimum and maximum quantity of items customers can add to the box. This feature works perfectly for seasonal deals and for gifts eCommerce stores.

Woocommerce Shop as Customer

When designing or developing a website, you are operating from the admin end. You do not know how it will look like to a visitor till you visit it like a visitor. However, most content management systems allow you preview your website before you launch it. This will help you identify any errors and adequately fix them. Most eCommerce stores tend to lack this feature.

This is because an eCommerce store is very much different from a website. You cannot detect a fault by just visiting the store. You have to shop at the store to “preview” it. The Woocommerce shop as a customer plugin allows you to assess your store like a customer. You can use this plugin to easily switch between admin and customer modes without leaving your current page.

OptinMonster

Marketing is very important for your eCommerce store. With OptinMonster, you have a powerful lead generation plugin. Using its drag and drop feature, you can create amazing popups and welcome messages. It uses information about customers to make suggestions that they will most likely opt for. This plugin helps reduce incidents of abandoned carts.

All in One SEO

Search engine optimization is very important for an eCommerce store. Unlike regular website, you are looking for sales not just traffic. However, the amount of traffic you get determines the amount of sales you make. Search engines are a good source of traffic and you need to properly utilize them. With All in One SEO plugin, you can easily analyze your brand’s influence online and use the results to make recommendations. This plugin also enable you integrate your social media platforms to your eCommerce store.

WP Forms

The best way to work is to work with information. You need to gather the information first before you can work with it. WP forms is one of the best mediums for getting information. This plugin allows you create different types of forms without having to write a code. You can also create polls with real time results. The drag and drop features enables you create any type of form in minutes.

Monster Insights

This plugin is similar to the Google Analytics tool. It is very easy to use and gives deep insight of the activities on your eCommerce store. With this plugin, you can track all your marketing campaigns. It allows you track conversion and form submission rates. This will help you identify what is working and what is not. You can now use the information provided to re-strategize.

All In One WP Security & Firewall

Security is paramount for your eCommerce store. You store the personal and financial information of your customers. As such, it is your duty to guard such information. With the All-in-One WP Security and Firewall, you ensure the safety of customer information. It prevents attacks on your website and also shows you failed attempted logins. This plugin also blacklists specific IPs or IP ranges.

There are many more new plugins that you should install for your eCommerce store. However, these nine plugins listed above are a good start. They provide you with the most essential features.

Categories
Google Reviews

Google Reviews

Google Reviews

The Importance of Google Reviews

The quality and quantity of reviews on Google is one of the most important ranking factors for local SEO. Moreover, when a person scans the search results for a domestic product or service in Google, the business listings that include customer reviews present greater credibility and, naturally, receive more clicks.
Getting reviews from your customers has always been a beneficial exercise for business, but today its importance is to;

Get Noticed: Why Google Reviews Matter for Small Businesses.

There are three main benefits of getting customer reviews;

  • To acquire testimonials you can use in marketing your business.
  • To better understand what you are doing right and/or wrong as a business.
  • And third, to improve the visibility of your business on Google.
In regards to the latter, the importance of accumulating genuine and honest reviews of your services online is ever increasing. Although you may have all the other elements of your local search strategy covered, the power of review data should not be underestimated. First, the power of the customer testimonial cannot be underestimated in its influence on other potential customers. You can tell me you are nice, and I may believe you.

However, if an unbiased third party tells me you are nice, I’d be much more inclined to believe it. In fact, one recent study suggests that customer reviews are the most powerful purchase influence. Another study found that 88% of consumers consult reviews before making a purchase, and yet another study indicated that 63% of consumers are more likely to make a purchase from a site that has customer reviews.

One hesitation businesses have in soliciting online reviews is the fear of receiving a bad review. However, receiving the odd bad review is not necessarily a bad thing. Actively replying to bad reviews and looking to resolve a situation illustrates to your new potential customers that you care about your clients. A study actually found that bad reviews can increase conversion by 67%.

So, why are testimonials so important in an SEO strategy? In Google’s pursuit to deliver the most relevant and beneficial results for local searches, they not only want to know what your business does but how your business is perceived. They do this, in large part, by seeing how many reviews you have and what your average customer rating is. Want proof? The tour illustrating the features of the new Google Maps states outright that the “highest-rated” businesses near you will be returned when you search with local intent. Google also recently updated its map search layout to show ratings and reviews much more prominently. Additionally, with Google, content is king; adding user-generated content on your site or your Google plus page is a great way to add new, fresh, and unique content.

The quality and quantity of reviews on Google is one of the most important ranking factors for local SEO. Moreover, when a person scans the search results for a domestic product or service in Google, the business listings that include customer reviews present greater credibility and, naturally, receive more clicks. If your search result listing shows a 4.5-star rating with 18 reviews (and your competitor listings show less), that’s strong social proof that your product or service is trustworthy.

Verify your business on Google
In order to verify your business on Google, first your business needs a Google+ page. If you already have one, you can claim your business on Google. The search engine favours verified businesses, so take time to confirm the information Google has by postcard or phone; or, depending on the size of your business, instant or bulk verification may be available.
Ask your customers

For businesses, online reviews are one of the best direct channels for customer feedback.

Here is our link,

Hi Name,

If you liked my service, would you mind making a Google review, it’s easy just follow the link and make your review.

https://search.google.com/local/writereview?placeid=ChIJld5t5LOek2sRs51amES9IyU

Just wait for the review window to open.

Your customer will need to login to Google or create a free account to do the Review; Reviews can be made through Google by customers themselves by adding a review on your Google Maps.

Answering your reviews especially if someone has done a bad review for whatever reason is extremely important, and you can answer them all if needed.

Categories
Digital Marketing SEO

SEO CHECKLIST

SEO CHECKLIST

This SEO Checklist outlines the most important things you should do when starting a new website or performing an SEO Audit.

It covers technical SEO, Keyword Research, On-Page SEO, Link Building and More. Follow these 26 SEO best practices to increase long-term targeted traffic to your website.

TECHNICAL SEO CHECKLIST

1.  Install Google Analytics. Essential to measure key SEO metrics like website traffic, conversions and revenue. Use Ahrefs to measure keyword ranking and link building (alternatives: OpensiteExplorer, MajesticSEO, Semrush)

2. Using WordPress? Download the Yoast SEO Plugin. It will make your life 10x easier. Use it to complete many of the Technical and On-Page SEO best practices in one place.

3. Verify Your Site in Google Search Console. This free tool allows you to check how the search engines view your site with reports about indexing status, search queries, crawl errors and penalties. To learn more, read this helpful guide.

4. Improve Website Performance & Speed. Analyze your site with Google PageSpeed Insights. Aim to score 80+. Speed things up with the free WordPress Plugins: Better Delete Revision, WP Smush and W3 Total Cache [alternative: WP Super Cache].

5. Take the Google Mobile-Friendly Test. Your site should deliver a great user experience across all devices. Extra important now that Google’s algorithm favours mobile friendly sites.

KEYWORD RESEARCH PROCESS

6. Develop a Buyer Persona: Getting into your customers shoes is the first step to keyword research. Remember, customers are not searching for your site. They are searching for valuable information to solve their problems. Having a buyer persona is a crucial first step to to figuring out what your best customers are typing into Google.

7. Keyword Strategy. Aim to target less competitive “body and long tail keywords” that competitors have overlooked. Create content around a portfolio of keywords rather then one single term.

8. Brainstorm for Keyword Ideas. Make a copy of this Keyword Research Template. Hack Wikipedia for Topic Ideas and Synonyms. Generate 1000’s of long tail keywords ideas using 3 automated tools: Google Autocomplete, Ubersuggest & Keyword Shitter [all free]. Discover untapped keywords and topics using Quora.

9. Narrow Down Your Keyword List: Use search volume data from Keyword Everywhere Extension or Google Keyword Planner to cut down the list. Be sure to consider commercial intent using Cost-per-click (CPC) figures as a guide.

10. Choose Target Keywords: Once you have a list of possible keywords & phrases, start by reviewing the first page of Google for each keyword. Look to see if there are well established sites with high quality content. Then, use data from the MOZ SEO Toolbar to see the authority and number of links competitors have. Eliminate overly competitive keywords and focus on keywords you actually have a chance to rank for. Your chosen keywords will be the centerpieces of your content.

ON-PAGE SEO CHECKLIST

11. Pick One Keyword Per Page. You’ll generally want to start with lower-volume keywords

12. Write Title Tags Search Engines Love. Every page of your website should have unique title tag, preferably starting with a relevant keyword. Include modifiers like “best”, “2016” etc. to stand out and to pick up long tail searches. Keep title tags 55 characters or less or they’ll appear truncated in search results.

13. Follow Best Practices for URL’s. Use short and sweet URLs that include your target keyword. e.g. www.yourdomain.com/target-keyword. Avoid numbered urls like www.yourdomain.com/p=123. Always-use-hyphens-in-urls. Never_use_underscores_in_urls.

14. Skyrocket Clickthrough Rate with Meta Descriptions. Highlight the benefit of your post or product compared to competitors who already appear in the search results. Keep meta descriptions 160 characters or less or they’ll appear truncated in search results.

15. Optimize for the Google Image Search Results. Create with Canva. Include target keyword in the filename and add keyword-rich alt text to images when uploading.

LINK BUILDING
  1. Link Building Strategy. Not all backlinks are created equal. Your goal should be to earn quality “do follow” back links from high ranking pages in your niche. Earn these naturally by creating (and promoting!) content worth linking to.
  2. Analyze Your Competitor’s Backlinks, Rankings & Traffic. This is the easiest way to get started with link building. Look at each of Top 10 search results for your target keyword, views link for each page using the MOZ SEO Toolbar. Focus on their “Inbound Links” from “Only External” sources to see who has linked to them. You can also use AhrefsMajestic SEO & SimilarWeb to uncover competitors marketing strategies you can replicate.
  3. Maximise Links for Your SEO Campaigns. Find authoritative links in the tools above and reach out to those sources to pitch your latest blog post or product. Expect 5% response rate from these cold emails. You can also search for existing non-linked content using Mention or Buzzsumo. Contact the owner or author of the piece and ask them to kindly link back to you if possible.
  4. Create Content That Generates Links & Social Shares on Autopilot

Bonus Tip #1: Leverage the high domain authority of other websites to quickly get to the top of the search results: Guest Posting, YouTube, Slideshare, Udemy, Quora & more. Publish your content on these sites and drive traffic back to your website.

Bonus Tip #2: Local SEO. If you have a business with a physical location check out these additional tips to bring your local business to the top of the search results.

Categories
Digital Marketing SEO

WEB DEVELOPMENT – SEO – WEB HOSTING – SOCIAL MEDIA MARKETING

WEB DEVELOPMENT - SEO - WEB HOSTING - SOCIAL MEDIA MARKETING

THE BIG FOUR THAT COUNT.

Web Development
banner-img1-300x216

AFFORDABLE COST EFFECTIVE WEBDESIGN FOR SMALL BUSINESS.

We provide web services at very competitive prices, we have a complete system for providing you with your WordPress Website Templates, Website Hosting, SEO, Maintenance Plans, Shopping carts, and WordPress Training.

however, that WordPress’s biggest weakness is security—because it is so popular, hackers target it the most.

Your WordPress site needs to be regularly maintained and secured so it is not hacked. Also, it is difficult to secure every single third-party plugin, so keeping your WordPress site secure must be an ongoing commitment through various best practices (checking to see if your plugins have been updated within the past few months.

making sure it is a plugin provided in the official WordPress repository, deleting unused plugins immediately, etc.).

Create an interesting, memorable, and engaging user interface for your website start up.

Make sure your small business website interface leaves a positive impression that drives results. You can do so by implementing the following suggestions:

  • Use beautiful graphics and easy-to-read fonts.
  • Make sure your graphics are compressed and optimized for fast loading. If your website is slow, search engines like Google will penalize your ranking.
  • Research the competition to see how they have designed and optimized their websites; implement similar components that will work for your small business website.
  • Research your target audience to see what they want from your site and make it easy for them to accomplish it.
  • Stay consistently on brand throughout your website design.
  • Design an intuitive navigation system which allows users to get to the pages they need quickly.
  • Publish easily accessible contact information.
  • Incorporate obvious call-to-actions (especially “buy now” buttons).

All of this is available with one of our WordPress templates, pre-designed to make your start up small business website affordable, we work from the end back re-configuring your small business website to suit your needs.

  • Search Engine Optimisation.
  • eCommerce with Woocommerce, or Shopify.
  • Domain Names
  • SSL certificates
Contact Dave Today 0418501122
Categories
Mobile Wordpress

WHY MOBILE OPTIMIZATION MATTERS

WHY MOBILE OPTIMIZATION MATTERS

WHY MOBILE OPTIMIZATION MATTERS

Choosing a fitting website template is probably the most responsible e-business task of them all… But cheer up, as we’ve prepared a lot of useful tips on this matter for you! When you need your company to have a new website or if you venture on updating your old webpage with a new look and functionality

The choices are versatile… Assuming that you will go the easy way and choose a theme for your WordPress website, the overall number of characteristics that you will need to keep in mind narrows down significantly.

But how do you stay focused on what kind of a template you need and what do you want to get from that template? We recommend focusing on 4 most essential characteristics.

Easy Installation and Administering & Google-friendliness.

All the WordPress themes that we have here have had a vast team of professional designers sketching, working and executing the ultimate visual look for it.  With such a wide range of choices at hand, we strongly advise you to stick to the WordPress Theme that is based on your business’ or a closely related field.

Either way, thanks to all the diversity here you will be able to choose a Theme that can be either of a formal color scheme with some light colors in it or a more vivid one, featuring bold textures and hues!

“DESIGN & FUNCTIONALITY ARE THE MAIN FEATURES TO FOCUS ON WHEN YOU ARE ABOUT TO CHOOSE THE PERMANENT LOOK FOR YOUR WEBSITE!”

Each business niche may require a unique functionality of its own… With that notion in mind, the Template team of professional WordPress coders has been working day and night to roll out a definitive collection of built-in WordPress plugins, that come with each of our WordPress themes… Due to the fact that this is a WordPress theme, the process of installing it and using it is truly as easy as it gets!

Also, the WordPress CMS (Content Management System) allows you to easily change the content (text; multimedia; blocks; pages) of any part of your new theme!

We have a perfect cost effective system to provide our customers with the best price available including loads of services.

Contact Dave –

0418501122
07 54925029

Categories
Fair Pricing Policy

FAIR FEES POLICY

FAIR FEES POLICY

Sunshine Coast Web Design

Sunshine Coast Web Design provides an extremely competitive pricing system that keeps the prices low and affordable for small business on the Sunshine Coast.

We provide small business on the Sunshine Coast a full suite of Digital Products needed to run your business all from the one place.

Ask about any other service you need managed.

DEAL WITH ONE PERSON FOR ALL YOUR SERVICES.

By using WordPress as the main platform for websites you can leverage the power of being in control of your own website, by using one of our preconfigured Templates you will save yourself a small fortunate.

We provide Hosting services to suit at very affordable pricing, we have a back up system for all our clients including phone in business hours, email and support ticket system. Read our Testimonials

We provide WordPress and SEO training for all those business owners who want to manage their own websites, if you haven`t the time we provide – Website Management – Search Engine Optimisation – Social Media Marketing

Call Dave today!
07 54925029
418 50 1122

Categories
Digital Marketing Google Search Marketing

WHICH ONE IS BETTER: INBOUND OR OUTBOUND MARKETING?

WHICH ONE IS BETTER: INBOUND OR OUTBOUND MARKETING?

What is Inbound Marketing?

Inbound marketing is best described as a method of attracting prospects to your business’s products or services through the creation of related content and incentives, which inspire people to identify themselves and request more information or make a purchase.Inbound marketing is closely aligned with content marketing, Search Engine Optimization (SEO) and social marketing, because each of these programs focuses on attracting unknown prospects to your business.

What is Outbound Marketing?

Outbound marketing on the other hand starts with some basic knowledge of your target audience and builds programs to educate those very specific prospects about your products and services in a meaningful way. Outbound marketing typically is accomplished using the more traditional ways such as direct mail, telemarketing, email marketing and events.

Categories
SEO

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION SUNSHINE COAST – LEARN ABOUT SEO

Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s unpaid results – often referred to as “natural,” “organic,” or “earned” results.

SEO checklist

Which key words is your site ranked for, ever tried searching for the keywords that potential customers might search for, or do you just search for the main keywords that bring your site up.

In general, the earlier (or higher ranked on the search results page)

more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines. As an Internet marketing strategy

SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Learning SEO is something anyone can do. And the best part is you can do it mostly on your own as long as you know where to begin.

Using WordPress and with the right resources and tools, you can quickly learn the basics of search engine optimisation.

Apply what you’ve learned and be well on your way to becoming an expert.

THINK LIKE A CUSTOMER WHEN YOU CREATE YOUR LIST
Write down the main categories of your business, and then write down the terms or phrases that might fall under each of those categories. Include terms or phrases that your customers would use to describe your products or services.
Example

If you sell men’s athletic footwear, you might start off with some basic categories that customers would use, like “men’s sports shoes”. You can also add “men’s trainers” and “men’s tennis shoes”, if you find out these are commonly used terms for your products. Expand your list further by including your brand and product names.

Read more at Basic tips for building a keyword list.

Call Dave and find out what you need to do to get your site ranked for the main key words.

0418501122
07 54925029